La Victoria Bakery

Small Business Awards 2013: La Victoria Bakery

An uncanny ability to move with the times earned our Legacy Award for this Mission stalwart

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When Jaime Maldonado's dad Gabriel opened the family's corner bakery in 1951, it was the only Latino-owned business on 24th Street. In the years since, the story of La Victoria and its famous pan dulce has become, more or less, the story of the Mission District.Read more »