“Everyone you meet here in San Francisco has some anecdote about 'the wild night I ended up in SoMa,’” author Kemble Scott said back in 2007. Sure, the neighborhood has experienced a gentrified taming since then. The outdoor orgies of yesteryear have been replaced by outdoor patio furniture stores, but luckily the gritty South of Market spirit – a cornucopia of illicit drugs and sexcapades – has been cleverly captured by Scott, pen name of journalist provocateur Scott James, who now writes a local column for The New York Times.
SoMa follows the intertwined path of three young people struggling in San Francisco immediately after the first dot com bust. Unemployed and desensitized, they push their limits and their luck to try to regain a sense of fulfillment. SoMa is now an artifact of the oftentimes-surreal turn-of-the-century subcultures that were embedded in the neighborhood.