I fully expected the Hot Chip show last night to be a giant advertisement for Converse. In the last few weeks I’d been noticing the ads around town, with that new slogan* and figured there was something else behind the big marketing push. So when a series of free “Represent SF” concerts was announced at Slim’s, in conjunction with a store opening, it made sense. But what I didn’t expect the event to be, was an advertisement for Google Glass.
As someone who covers live music, a “free” show doesn’t in itself mean much, since entry is most often comped in exchange for publicity, whether good or bad. That deal was basically given to everyone at Slim’s last night, since they received a wristband with an RFID tag upon entry. Different stations throughout the club were “interactive,” and would give you the opportunity to win prizes, swag, and (I assume) shoes. All you have to do is register the RFID to your Twitter and Facebook account, in which case Converse would also make automated posts on your behalf through the night. Read more »