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BEER + WINE ISSUE: Adult beverages come full circle with new "sparkling alcohol water"

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marke@sfbg.com

AIR Know that for this article I just spent an ungodly amount of time popping the Youtube replay button on Biggie's 1995 30-second TV spot for St. Ides malt liquor, "Big Poppa" shoutouts from passing flygirls and all. Why besides the fashion tips, you ask? Turns out St. Ides is from good ol' San Francisco, created by the McKenzie River Corporation, a somewhat overlooked party beverage marketing powerhouse that also brought us Steele Reserve, Black Star, and the one, the only Sparks, truly the hipster runoff off the '00s.Read more »