Willy Staley

The man behind the meme

From Berkeley to the World Wide Web, rapper and online innovator Lil B is taking over

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arts@sfbg.com

MUSIC When I finally manage to get in touch with Berkeley rap phenom Brandon McCartney, a.k.a. Lil B, he's just landed in Oakland, having returned from a brief — and in his words, "amazing!" — stay in Atlanta with Internet-rap legend Soulja Boy. He played a show or two down South, and got a lot of love from local radio. "It's just amazing the respect I'm getting offline," says, "just from being at a computer, doing what I do."Read more »