Dick Meister: Your first World Series is always the best

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Dick Meister, former labor editor of the SF Chronicle and KQED-TV Newsroom has covered labor and politics for more than a half-century. Contact him through his website, www.dickmeister.com, which includes more than 350 of his columns.

Whoopie! Our valiant Giants are in the World Series again, for the fifth time since they moved to the city from New York in 1958. Pretty exciting, but it can't possibly be more exciting than the first SF Giants series in 1962.
Actually, it was more than excitement that swept San Francisco during that '62 World Series and the regular season leading up to the series. It was near-hysteria. As a young reporter for the SF Chronicle in those days, I felt it up close and very personal.

It didn't matter what had happened anywhere in the world during that summer and early fall, the main headline in the Chronicle and the city's other two daily newspapers, spread in screaming black type 1 1/4 inches high all across the top of page one – day after day – was almost always about them.

Merchants filled the newspapers with ads that offered goods "the Giants look up to," promised "big league values," and, of course, congratulated the Giants and their fans for every victory leading to the series.

The hype was too much for some of us at the Chronicle, even me, a former ballplayer. I joined ten others to sign an anti-baseball petition prompted by the airing at the paper – loudly and daily – of the radio broadcasts of Giants' games.

 "It is not that we have any inherent objection to the Great American Pastime," the petitioners explained. "Our protest is against the unilateral establishment of an electronic device which broadcasts to a captive city room the trivia associated with the sport. Exhortations like 'Willie Mays,' while they obviously provoke a pseudo-religious ecstasy among fans, leave a number of us writhing in embarrassment."

We gained nothing by our petition. Worse, City Editor Abe Mellinkoff added insult to injury by sending us out, transistor radios in hand, to capture the mood of the "man on the street" during the World Series' broadcasts. I was the first to get the assignment. I was supposed to rush up to people in the street after particularly exciting plays, get their excited comments and weave them into one of the fluffy page one feature stories my editors favored – "wiggly rulers," they called them, after the wavy lines used to set them off.

But I stuffed the radio into a jacket pocket and wandered aimlessly around Chinatown, where there were few Giants fans in evidence, returning later to explain lamely that I just couldn't find any men in the street who cared about the World Series.

The next day, the radio was turned over to another reporter, but he had no more interest in the assignment than I. City Editor Mellinkoff, hinting darkly that he might fire the lot of us for insubordination, got his story on the third try – even though the reporter he sent out that day spent the whole time in his favorite drinking establishment down the street.

The reporter returned to the office barely able to walk, much less type a story or give a coherent excuse for not doing so. We propped him up carefully behind a desk in the far reaches of the city room, safely hidden from the nearsighted city editor, then dictated a story to another reporter at the desk directly in front of his, using the names of friends for our men on the street and quotes we had turns making up to go along with the names.

As he completed a page, the reporter who was typing the story would turn and lay it on the desk of the reporter who supposedly was writing the story, one of us would shout, "Boy!" and a copy boy would grab the page and rush it to the city editor's desk at the front of the room.

It was a very lively story, quite possibly the best wiggly ruler the Chronicle had run in several months.

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