Special occasion eviction

In the face of eviction, will Mission favorite Latin Bridal continue to grant quinceañera dreams?


STREET SEEN "My customers are Latin," says the owner of Latin Bridal Silvia Ferrusquia, entertaining a crowd of mamas, grandmas, and our photographer while we wait for the models for our photoshoot to get their hair and makeup done, and don the massive, fairytale quinceañera dresses and tiaras they bought from her shop for their big days.

"They may not have a lot of money, but they have good taste. There's nobody that serves this community the way we do."

Sadly, the community may have to look for other options. After a decade in the Mission Street storefront, Ferrusquia — whose crowded, colorful shop is one of the last of its kind in the neighborhood — has been served an eviction notice.

In the spring of 2012, in the middle of the shop's busy season, a damaged sewage pipe caused 11 ceiling tiles to fall, ruining close to a hundred of Ferrusquia's ornate bridal, communion, and quince dresses with foul liquid. She says a representative from Prado Group, her landlord, told her to hold her rent payments until damage could be assessed and reparations made.

"What are we going to do without you?" customer Veronica Ortiz wonders, when she hears of the shop's predicament. Ortiz was picking up her daughter's communion dress, with its skirt of carefully-curled tulle roses. Like her sisters and sisters-in-law, Ortiz also bought her wedding dress from Latin Bridal. An extravagant gown inspired by Princess Diana's famous nuptials, it had 6,000 crystals sewn to it, and a 20-meter train that Ortiz says was mistaken by guests at her hometown wedding in Durango, Mexico for the church aisle's carpet as she said her vows.

Things went further south for the shop when the Prado representative with which they were communicating was fired. Ferrusquia was told by the company that she had to pay up the three months' back rent in short order. After the losses sustained while her shop was smattered with sewage, mildew, and subsequent discovery of asbestos during its busy months, she was forced to file for bankruptcy.

After multiple warnings to pay the back rent (which has ballooned to a figure over $25,000 — a number representing six months' rent that Ferrusquia does not understand and went unexplained by the Prado Group, who declined to comment when contacted for this feature), she was served with a final eviction notice this month. She tells me the building's other tenants are being pushed out, that the Prado Group would only renew the shoe store next door's commercial lease for a year and a half, and that she worries for the residential tenants upstairs.


i have not seen colors like this since 1984

Posted by Guest on May. 01, 2013 @ 12:33 pm

I guess "good taste" is subjective :/

Posted by Guest on May. 01, 2013 @ 5:04 pm

If you think lackluster digs at a 15 year old's clothes are cute

Posted by caitlin on May. 01, 2013 @ 8:21 pm

I agree. Good taste IS "subjective" That's exactly how I feel about your more, shall I say, "Scandinavian" tastes? Let me guess: white, late 20's/early thirties yupster who think curly mustaches are funny? Those dresses are for Latina girls; you couldn't rock them to save your life. Stay in your lane with them dresses you get at Target, and welcome to the Mission, asshole.

Posted by Guest on Jun. 07, 2013 @ 3:04 pm

My, we're all getting very testy!

Posted by Richmondman on Jun. 07, 2013 @ 3:32 pm

What a cornball hipster thing to say. :/

Posted by Vic Vaughn on Jun. 07, 2013 @ 9:23 pm

The point is local businesses that are owned by people of color get pushed out because of gentrification and replaced by chain stores. If you are stuck on whether you like the styles of dresses or not I think you missed the point. People's lives are at stake and those are more important than your aesthetic values.

Posted by Guest on May. 02, 2013 @ 9:11 am

Not everything is about race and you don't have to play the race every single damn time, you know?

Posted by Guest on May. 02, 2013 @ 9:56 am

What lovely beautiful colours. I love colours. They look so much better than drab bland white, drab bland gray, and drab bland black. Thanks for the article and sorry to hear about another eviction situation.

Posted by Guest on May. 02, 2013 @ 9:42 pm

Attention - the article mentions that the store filed for bankruptcy. That is why they are closing. If they have a case against the landlord for the sewage leak and asbestos, I am sure they will hire a lawyer.

Posted by Richmondman on Jun. 07, 2013 @ 3:35 pm

I know the owner of the store and the people who work there. The bankruptcy is a somewhat unrelated issue (although the store lost revenue because half the space had to be closed off due to a leaking ceiling which incidentally destroyed a lot of their stock - I witnessed this firsthand months ago). Prado Group is trying to evict them because they assured the owner she wouldn't have to pay any rent until after the damages were assessed and they could come to an agreement, a deal which Prado then reneged on and said never happened (no doubt to attempt and secure a more lucrative lease from a wealthier (read: hipper, whiter) clientelle and furthering gentrification in the Mission).

At any rate, they seem to have come to some agreement; last I checked the store is still standing.

Posted by Guest on Jun. 07, 2013 @ 9:20 pm