TECHSPLOITATION The marketing maestros at Apple have turned the iPhone into the summer's biggest consumer electronics blockbuster, and they didn't even have to pay Michael Bay millions of bucks to write robot piss jokes to do it. Everybody's talking about the damn things of course the usual gizmo-obsessed pubs like Wired and PC Magazine are drooling all over it, but some unexpectedly political critics and fans have gotten into the mix.
The tech community made its annoyance at iPhone boosterism felt when hacker David Maynor announced that he'd found a bug in Safari (the iPhone's Web browser) that would allow him to seize control of iPhones remotely. The Daily Show, which usually exhibits a modicum of geek savvy, blithely ignored tech criticisms and led off one episode last week with a breathy noncommentary on how the iPhone is the greatest thing ever. Then politicians started sounding off. Demos snarked at Republicans last week about the iPhone during a House subcommittee hearing on wireless innovation. Rep. Ed Markey (D-Mass.) told the committee that the iPhone was the "Hotel California" of mobiles because of an exclusive deal Apple cut with AT&T to provide network service for the multimedia devices. (Apparently Markey's one big pop culture moment was to listen to the Eagles' famous '70s song about a hotel where "you can check out any time you like, but you can never leave.")
CNET commentator Declan McCullagh spoke the latent convictions of many libertarian nerds when he responded to Markey's analogy: "Apple makes the iPhone. It has every right to sell it via only AT&T if it wishes.... More broadly, Apple has the right to [make] iPhones only available for purchase on the third Monday of the month in even-numbered zip codes if it chooses." Activist group Free Press responded to ideas like McCullagh's by starting a "Free the iPhone" campaign (freetheiphone.org) designed to spur the Federal Communications Commission and Congress to consider passing regulations that would force vendors like Apple to make mobile phones interoperable with all phone network operators so that consumers could choose which carrier they want.
Meanwhile, digital freedom lovers have been up in arms over Apple's many closed-door policies for the phone. Not only are the damn things locked into using AT&T as a carrier, but iPhones are also designed to prevent users from writing additional software for them. Nothing but Apple-approved software may run on the iPhone. That means people who want to play music on the iPhone will have the same problems they have with iTunes on the iPod you can put as much music on the phone as you want, but you can't transfer it to another device. Nor can you choose a secure browser over Safari, or an e-mail program of your choice. Even free-software activist Richard Stallman is pissed about the iPhone, and he's a guy who rarely gives little toys from Apple a second thought.
So what's the big deal? Why do people even want a $600 phone, and why has this luxury device for the pampered techie become such a hot political issue? I think the answer to the first question is easy: the iPhone is the first truly cool convergence phone that combines multimedia with multispectrum goodies like Bluetooth, wi-fi, and of course, a phone network. Who doesn't wish to combine phones, iPods, and laptops into one nifty thing?
That's where politics come in. In the United States we have a long history of government regulations on the phone network, as well as on what can plug into the phone network, so naturally the public wonders what the government is going to do with the iPhone. Especially when other components of the iPhone, such as its ability to play music, touch on another government-regulated area: copyright law.